Stanley –  Ergonomic Safety Tech Division

Stanley helps businesses to reduce manual handling injuries, improve efficiency, and cut costs through utilising the latest technologies in powered stair climbers and AI (Artificial Intelligence) wearable safety technology. With over 75 years of experience in the market, Stanley has supported some of the world’s leading brands in improving health and safety in the workplace

The objective was to develop a series of web pages for Stanley’s new division, Ergonomic Safety Tech, aimed at showcasing their innovative solutions in ergonomic safety technology. The goal was to create an engaging online presence that effectively communicates the division’s offerings, while also adhering to the company’s branding guidelines.

To achieve the client’s objectives, we implemented a solution leveraging Advanced Custom Fields (ACF) to create a flexible layout builder. By utilizing ACF, we provided Stanley with the ability to easily add and update content without compromising the integrity of the website layout. Unlike traditional page builder plugins that often add excessive HTML code and complexity, ACF allowed for a streamlined and efficient approach to content management.

The layout builder facilitated the creation of custom page templates tailored specifically to Stanley’s requirements. This approach ensured consistency across the Ergonomic Safety Tech division’s web pages while accommodating the dynamic nature of their content. Additionally, we focused on optimizing the website for search engines (SEO) to enhance its visibility and ranking on relevant search queries.

Following the implementation of the new web pages for Stanley’s Ergonomic Safety Tech division, the client expressed satisfaction with the outcome. They have actively promoted the new pages on various social media platforms, leveraging them as a valuable resource to showcase their latest offerings and advancements in safety technology.

Moreover, the success of this project has strengthened our relationship with Stanley, as they have chosen us to continue maintaining and updating their website in the coming months. By delivering a solution that aligns with their goals and exceeds their expectations, we have demonstrated our commitment to driving their online presence forward and supporting their business objectives.

This collaboration exemplifies the effectiveness of utilizing ACF for creating dynamic and user-friendly web pages, ultimately contributing to the success of Stanley’s Ergonomic Safety Tech division’s online presence.